I started with a sketchbook…
…drawing whatever was in front of me: Cats, cars, local landmarks. Then I got bored of that.
Why draw what already exists when you can create something better? Floating malls. Flying cars. Kitchen appliances that don’t suck. That shift—from observing the world to improving it—stuck.
It led me to a Masters in Product Design from the Sheffield Institute of Arts, where I learned a simple truth: if you listen properly, people will tell you what’s broken. That insight is the raw material for brands and products that actually matter.
Today, I lead teams with the same mindset—use insight, apply imagination, build better, grow faster.
Skills & Specialities
Career Timeline
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October 2023 - Present - Working from Preston, United Kingdom
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June 2022 - March 2023 - Working from Cheshire, United Kingdom
After returning from Belgium, I took on a strategic, cross-group role with the remit of growing Orkla House Care turnover by 30% by 2025.
Despite my short time in this role, I was able to investigate and establish several growth fronts.
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June 2020 - June 2022 - Working from Antwerp, Belgium
I packed my bags and moved over to Belgium to take responsibility for commercial marketing in a newly acquired business.
During my time in Antwerp, I built an FMCG-level marketing team that delivered significant growth in brand awareness, preference, and distribution.
As a local Management Team member, I contributed strongly to wider organisational development and strategic planning.
Oh, and I also enjoyed lots of Belgian beer and frites ;-)
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January 2018 - June 2020 - Working from Birmingham, United Kingdom
After a marketing restructure, I was appointed to lead the newly created product marketing team.
We established critical innovation processes; firstly to enable decision making about priority innovation projects, and secondly to ensure delivery of those priorities.
With direct reports and important stakeholders based across 6 home markets, this was a high-pressure, high-impact role.
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August 2016 - December 2017 - Working from Birmingham, United Kingdom
In this role, I set about changing our culture from ‘we know best’ to ‘our users know best’. I established several insight initiatives with the aim of creating end-user profiles across our whole audience.
The results were enlightening and triggered several business transformation projects, as well as helping to define our brand target strategy in the UK.
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October 2015 - August 2016 - Working from Birmingham, United Kingdom
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Gaining real-world experience
Discovering professional passions
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First class Masters - Product Design